Student Motivation and Literacy about Start Up Business (Case Study in Business Administration Department of Bengkalis State Polytechnic)

Abstract

This study aims to determine Student Motivation and Literacy Regarding Start Up Business in the

Department of Business Administration, Bengkalis State Polytechnic. This research is categorized as a quantitative

descriptive study with a population of students majoring in business. Determination of the sample using the technique

of Snowball Sampling and obtained as many as 100 students. The data obtained through the distribution of

questionnaires with a Likert scale. The analytical technique used is quantitative descriptive analysis. The results

showed that 52% of student literacy in start-up businesses was in the high category, 42% in the medium category and

35% in the low category. As for the motivation in the high category as much as 73%, in the medium category as much

as 55%, and in the low category as much as 53%.