Navigating Communication Crossroads: Language Choice Dynamics in a Multinational Corporation Operating in Indonesia (Case Study: Riau Andalan Pulp and Paper)
Keywords:
Language choice, corporate language, cross-cultural communication, multinational corporationAbstract
This research explores the dynamics of language choice within a multinational corporation (MNC) operating
in Indonesia, specifically at Riau Andalan Pulp and Paper in Riau Province (RAPP). The study examines how employees
navigate language choices between English, the corporate language, and Bahasa Indonesia, the local language, within a
multicultural and multilingual workforce. Utilizing a mixed-methods approach, the study combines qualitative interviews
with quantitative surveys to gather comprehensive data from RAPP employees across various departments. Findings
reveal that English is predominantly used in formal settings, such as meetings and official documentation, reflecting its
role as the corporate language. Conversely, Bahasa Indonesia is preferred for informal interactions, highlighting its
importance in fostering employee comfort and social cohesion. Key factors influencing language choice include
professionalism, ease of communication, and inclusivity, with company policies promoting English proficiency to bridge
cultural gaps. RAPP's language training initiatives, including the English Corner and participation in the Toastmasters
Club, are instrumental in enhancing employees' language skills and supporting career development. The study
recommends optimizing these programs by incorporating feedback, encouraging practical language use, leveraging
technology, and aligning language learning with career advancement opportunities. By understanding and managing
language diversity, RAPP can enhance cross-cultural communication, contributing to its success in the global market.