The Need Analysis of Learning English for Negotiation Skills for the International Business Administration Students of State Polytechnic of Bengkalis

Abstract

This study explores the specific needs for learning English negotiation skills among International Business
Administration students at the State Polytechnic of Bengkalis. A qualitative descriptive approach was employed,
involving a sample of 60 students and 6 lecturers. To gather comprehensive insights, data were collected using
questionnaires and interviews. The analysis focused on identifying gaps in students’ current English proficiency, the
challenges they face during negotiations, and the effectiveness of the existing curriculum. Results indicated that
students often struggle with business-specific vocabulary, fluency, and cultural understanding in negotiation contexts.
Both students and lecturers highlighted the importance of integrating more practical and interactive learning methods,
such as real-life case studies or project-based learning, role play into the curriculum. Additionally, the study suggests
a greater emphasis on cultural training to enhance students' capabilities in international negotiations. These findings
point to the need for curriculum adjustments to better equip students with the skills required for successful business
negotiations in a global environment.