Designing a Workplace Health Model for Creative Industry Employees in Tourism Villages: A Grounded Theory Approach”

Abstract

Tourism villages are one of the fastest growing sectors in the creative industry. Healthy workplace conditions
are essential to support employees in generating innovation and creativity. However, workplace health in this sector is
often neglected. This research aims to design a workplace wellness model suitable for creative industry employees in
tourist villages, using a Grounded Theory approach. The method involved in-depth interviews with 20 employees and 2
managers from a pilot tourist village. Data were analyzed through open, axial, and selective coding stages to identify
factors affecting occupational health. The results revealed that lack of government regulation and supervision, high work
pressure, and lack of health facilities are some of the main challenges faced by employees. In addition, low managerial
support for employee health also worsened workplace conditions. Based on these findings, the proposed workplace
health model is the socialization and education of existing OSH regulations, establishing partnerships with OSH
institutions or external parties, managing work stress, and providing better health facilities. This model is expected to
improve the physical and mental well-being of employees, while encouraging productivity and work quality in the
creative industry sector of tourist villages. The main suggestion from this research is the importance of more attention
from the management of tourist villages in implementing a comprehensive occupational health policy to create a healthier
work environment and support innovation.