Analysis Business Development to Improvement Micro, Small and Medium Enterprises Income in Lhokseumawe , Aceh

Authors

  • Yulianisah Yulianisah Business Department of Lhokseumawe State Polytechnic , Aceh, Indonesia
  • Siti Audiya Business Department of Lhokseumawe State Polytechnic , Aceh, Indonesia
  • Hamdani Hamdani Business Department of Lhokseumawe State Polytechnic , Aceh, Indonesia
  • Busra Busra Business Department of Lhokseumawe State Polytechnic , Aceh, Indonesia
  • Syarifudin Syarifudin Faculty of Economics, Gajah Putih University, Aceh Indonesia

Keywords:

MSMEs, Business Development , and Improvement Income

Abstract

This study aims are to analyze influence development business , such as capital, location of business and innovation  to improvement income of participating MSMEs in the SMEs Sunday Festival in Lhokseumawe City . This Research  use quantitative method analysis with Structural Equation Modeling (SEM) using approach based on Partial Least Square (PLS). Research sample consists  of 177 MSMEs on Sunday Lhokseumawe City Festival . Data collection techniques were carried out with  purposive sampling method with sample that meets the requirements criteria certain. Research results show that indicators development business own significant influence​ to improvement SMEs income Except for the business location variable, all tested variables provide impact for development of MSMEs in Lhokseumawe City. The findings from study this expected can support effort sustainable and effective development of MSMEs in Lhokseumawe City , with focus on optimization factors that influence business success.

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Published

2025-02-01

Issue

Vol. 12 (2024): 12th Applied Business and Engineering Conference

Section

Articles